On December 2 JYP Entertainment released the music video for the company's holiday single "This Christmas" which features all the company's top artists including 2PM, 2AM, Wonder Girls, miss A, San-E, Joo, and the company's intrepid CEO himself, Park Jinyoung.
A little background information: JYP Entertainment is one of the three largest entertainment company's in South Korea along with SM Entertainment and YG Entertainment and hosts some of the most popular artists in Korea. JYP Entertainment recently announced that it's repertoire of artists would be referred to as "JYP Nation" when they took part in company wide projects and promotions, similar to SM Entertainment's "SM Town" and YG Entertainment's "YG Family," and "This Christmas" is their first group endeavor before hosting a holiday concert on December 24.
The music video features a guest entering the JYP House and shuffling around helping various JYP artists with preparations for a Christmas party from eating snacks, opening presents, and taking a group photo. The music video is definitely bright and cheerful inter cut with individual scenes of artists singing about wanting to fall in love this Christmas. Though bordering on corny, although that's to be expected, all the artists run around having fun with each other with bright smiles giving off a very fun and warming feeling. Though I'm not their biggest fan it was nice to see the Wonder Girls interacting with their other label mates, especially miss A, arguably the best rookie girl group of 2010, after being away from Korea for an extensive period of time while try to break through in the American market. Though all the artists are featured in the video I was a little disappointed that not everyone was able to have a solo line in the song, although I guess it's to be expected with the number of individuals involved.
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